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Connected to
land and people.
We are growers and
avocado exporters.
Our sustainability program develops six approaches:
Water
There are different ways to harvest rainwater. In the orchard, we favor the retention of water in the soil while maintaining the plant cover.
Another way of harvesting rainwater is through agricultural terraces. These are embankments formed on the slopes of the farm; the objective of this practice is to conserve water and infiltrate it as it falls on these terraces or steps, keeping the soil moist where it infiltrates. On the other hand, the terraces help us conserve the soil since it is a sloping area, and the soil could erode due to the rain.
In the second stage, a «pot» will be implemented to capture rainwater. It consists of making a depression in an area of high ground and placing a geomembrane on it. This pot will be filled in rainy weather and will store a large amount of rainwater to be used in the orchard. In relief irrigation, in solution preparations, etc.
On the other hand, in the medium term, the aim is to incorporate a drip irrigation system using the water from the pot and supported by the solar system for pumping water. So that the water is distributed evenly, even in areas that cannot be reached.
So easily by gravity. These practices will make water use more efficient.
Energy
The farm does not have electricity and we are in the process of using solar energy since it has several benefits.
Some of its benefits are:
- Significantly reduce the carbon footprint.
- It is clean energy that does not generate greenhouse gases or pollution during its use.
Individuals
Frutos Guadalajara offers decent work and employment stability for those who are interested in becoming part of the team.
Currently, the work team on the farm is made up of men from the region ranging from 21 to 60 years old.
More than 50% of the administrative staff is made up of women at high levels of the organization. In addition, Frutos Guadalajara has a very interesting synergy that mixes youth and experience.
The Company offers training for orchard staff and encourages them to take agriculture-related courses and conferences.
Society
During the time that the Company has worked in the Nayarit region, it has become aware of the needs of the peasants in the area, who traditionally dedicated themselves to the cultivation of sugar cane.
In addition, sugar cane, although it requires less attention, has a burning process that is more polluting and has less economic value per hectare for farmers.
Our goal is for Nayarit to be recognized internationally as a leading player in organic avocado cultivation.
Economy
Frutos Guadalajara works in a sustainable manner that primarily considers the well-being of the land, its customers, staff, communities, and the industry in the region where it currently operates.
The Company’s efforts are mainly focused on the growth of its personnel, the economic zones where Frutos Guadalajara maintains a presence, and the communities with which it relates: its clients, partners, and producers.
The Company collaborates and cooperates with all interested parties to create a value chain that allows offering the best possible products and the greatest benefit to those involved.
The advantages and key conditions that the Nayarit region has, which must be taken advantage of, are mainly the following;
- The climate, height, and soil conditions of the region, are optimal for the cultivation of avocado.
- There is the abandonment of cane and/or avocado orchards, with a high-value loss, which the Company intends to acquire for generate value in the region.
- Take advantage of the global momentum of avocado and;
- In Nayarit there are 38,774 optimal hectares for cultivation (INIFAP).
Soil
In the El Paraíso farm, we adopt some conservation techniques and practices from an integral vision, so that our techniques are closely related to each other.
Specifically, they help us conserve water and soil. When the avocado farm was established, the soil was neither tilled nor plowed, in other words, no type of soil movement was carried out.
The sowing of the seeds was done directly on the ground, moving the soil only to make the holes where the seed and fertilizer would go. With zero tillage we conserve the soil and keep the fertile part (with more organic matter) in the garden.
Another soil (and also water) conservation technique is to maintain the vegetable cover that grows naturally in the orchard.
The objective of this practice is to retain and protect the soil from erosion caused by wind or water.
Contact us
Buenos Aires 2362, Circunvalación Americas, CP 44630
Guadalajara, Jalisco. México.
Patricio Sanz 33 int 202, Col Del Valle Norte, CP 03103
Alc Benito Juárez, Cdmx
