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The Aztec Strength of the Mexican Avocado

It is believed that around 10,000 years ago, the avocado first flourished in what we know today as Puebla, Mexico. Through manuscripts, we know that the Aztecs glorified this fruit for thinking it gave strength to whoever possessed it; This belief probably makes more sense to us since a variety of published studies, especially since the 1980s, have shown the properties and nutrients of avocado to categorize it as a superfood. Additionally, as mentioned, this fruit’s power goes beyond the nutritional plane, passing to the economic one.


Mexico stands out in the international market as the original center of avocado and a creditor of being the epicenter of production worldwide. For example, in 2021, exports are estimated at around $2.99B, representing approximately a 37.86% share of the global market, unlike the second largest exporter of this fruit, Peru, which means 17.18 % of the import market, an estimated value of US1.36B. However, it is essential to highlight the growth of Peruvian exports, which in 2021 was 60.26% compared to the previous year, while that of Mexico was 10.16%. However, in the last three years, Mexico grew 19.75%. According to data from the Ministry of Agriculture and Rural Development, an export increase of approximately 67.28% is expected by 2030.

Although the avocado originated in the central areas of the Mexican country, the significant producers today are Michoacán and Jalisco, representing 74.76% and 10.48% market share. In total, there are 27 producing states. However, approximately 8 of every 10 kilos produced come from Michoacán, with the United States as the primary client.

From 1997 to 2022, Michoacán was the only state authorized to export avocado to the neighboring country to the north until July of this year, when the first shipment of 220 tons of Hass avocado was approved from the state of Jalisco; leaving a historical precedent and hope for the different producing states of the country.

Despite the leadership of Mexico in the production and export of avocado, 2022 meant a challenge in production since the international context, especially in political and economic terms, which caused an increase in the cost of inputs, such as fertilizers, and costs of logistics and currency exchange. However, the outlook for the Mexican avocado-producing sector continues to be positive and with growth expectations.

Water-Energy-Food Nexus (WEF)

Latin America and the Caribbean (LAC) is a net exporter of food at the expense of water stress in the region and CO2 emissions produced by the energy sector. Strategic planning in public policies, the private sector, and the essential promotion of the social sector is necessary to reach a position of sustainability within the three industries.


  • https://www.tridge.com/intelligences/avocado/data-insights
  • https://es.statista.com/estadisticas/1263699/principales-importadores-de-aguacate-a-nivel-mundial-por-valor/
  • https://www.gob.mx/agricultura/prensa/inicia-exportacion-de-aguacate-hass-de-jalisco-a-estados-unidos?idiom=es%C2%A0
  • https://www.selinawamucii.com/insights/prices/mexico/avocados/
  • https://smattcom.com/precio-productos-agricolas/precio-aguacate
  • https://www.selinawamucii.com/insights/prices/mexico/avocados/
  • https://www.indexmundi.com/agricultural-prices/product/avocados
  • https://avocadosfrommexico.com/avocados/history/
  • https://www.invertebral.mx/2021/07/07/avocado-will-be-the-best-selling-fruit-in-2030-predicts-the-oecd-fao/
  • https://avocadoinstitute.org/avo-journey/magic-of-michoacan/why-avocado-orchards-thrive-in-michoacan

The Next Step In Agriculture: digitization

Agriculture is currently facing numerous challenges that call into question of judgment the sustainability of all activities involved, so innovation within the sector, rather than being an option, is necessary.

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El siguiente paso de la agricultura: digitalización

La digitalización se ha involucrado, indudablemente, en todas las esferas de nuestra vida y la agricultura no es la excepción. Si bien, podemos tener muchos cuestionamientos respecto a los rápidos avances digitales de estos últimos años, es innegable que en términos de eficiencia no hay otro camino que podamos seguir más que transitar hacia una transformación digital.

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La transformación agroalimentaria de Frutos Guadalajara

El ser disruptivo dentro de uno de los sectores de mayor tradición a través de la historia de la humanidad no es una tarea fácil, requiere de compromiso y constancia, puesto que lo socialmente establecido ha estado arraigado por generaciones. Los puntos que he compartido en este artículo son una mezcla que nos ha ayudado a construir una nueva normalidad y da pie al nuevo modus operandi que dejamos como herencia a este sector.

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2023 the year of the Mexican avocado

Despite Mexico’s leadership in producing and exporting avocados, the challenges in production continued due to the international context, especially in political and economic terms, causing the increase in the cost of inputs, logistics fees, and currency exchange

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2023 El Año del Aguacate Mexicano

Los comienzos de 2023 parecen favorecer a las exportaciones mexicanas dentro del mercado europeo del aguacate. De los principales exportadores del fruto en 2022: Chile, España e Israel, se encuentran con poca disponibilidad de fruto, mientras que Perú, África del Sur y Kenya se preparan para cosechar en los próximos meses. El escenario se ha invertido, pasamos de tener una sobre oferta en diciembre pasado a tener escasez.

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